Every Menu, Every Shelf.

Almost everyone now knows that eating too much meat is either a) bad for your health, b) bad for the planet, and/or c) bad for animal welfare. And more alarmingly, these problems will only intensify with time.

Unsurprisingly, and unironically, it is impossible to assume that all meat eaters will magically turn into vegetarians. But a more realistic and achievable goal is to trust that people can, and will, eat 50% less meat. In fact, up to 2/3rds of meat eaters already say they are starting to eat less meat. Our big idea was to give people exactly what they want...meat, just less meat. And hence, the BOTH Burger was born.

Now we need your help to finish the mission...getting BOTH burgers on every menu and every retail shelf in America. So instead of having to make the hard choice between taste and health, now you can have BOTH.